Persuasion and Mobilization in Wisconsin for AFSCME, For Our Future, Black Leaders Organizing Communities

“The multi-faceted effort helped drive a Democratic sweep in statewide races.”

In 2018, all eyes were once again on Wisconsin as Tony Evers sought to end the long tenure of Scott Walker, and U.S. Senator Tammy Baldwin sought to fend off a credible challenger. Working with a coalition of labor unions and other progressive groups, we helped solidify our support with several key targets. For AFSCME’s Independent Expenditure team, we helped build out a program to persuade voters in Dane County and then mobilized sporadic voters across a range of geographies statewide. For Our Future stepped up to fund a GOTV mail program for Latinx targets that also sought to limit roll-off for downballot candidates. And Black Leader Organizing Communities (BLOC) utilized their impressively-built brand to motivate African-American voters in Milwaukee. The multi-faceted effort helped drive a Democratic sweep in statewide races.